pre-event organizing / media resources to celebrate world tai chi & qigong day
- We have laid the ground work for you to do something spectacular ... and promote local Tai Chi and Qigong in your community
- Below are examples for getting "free Community Calendar
placements" you can issue to your local media ... and also press
releases alerting their news department of your coming event . . .
When we organized our 1st event we discovered little details, like the media has a different department for "Community Calendar" announcements, and another department handles "News and Happenings" in your area.
Below we'll help you navigate your media to get maximum exposure for your coming public education event of World Tai Chi & Qigong Day. All events worldwide are FREE to the public, so you can get them into the "Community Calendar" announcements mentioned above. Here you'll also find help learning how to create a "campaign intensity" to help get your local media's interest, and how to best utilize our Medical Research Library to engage media interest in your event.
Even though you are working locally, you may find yourself on national or even international media, as they often pick up feeds from local media like yours. How do we know that? Because that is how this global event began . . . When we held our first event, we later learned that CNN picked up our event from our local media . . . and World Tai Chi & Qigong Day was born . . .
Below, you'll see the tools we used to get people to our WTCQD events, and to get the media attention that has enabled our events to educate millions about Tai Chi and Qigong's benefits and how to find local teachers worldwide.
BUT, since we did all this, many doors have opened wide to enable you to have booster rockets to do your local organizing of WTCQD events:
* Email
* Meetup.com
* Facebook
* Twitter
* Blogger
* LinkedIn,
etc. etc.
"Kudos to you Bill [&WorldTaiChiDay.org] And all those involved to make this event happen! Such a wonderful experience! Half if the participants in my group where new or returning students that had been away for awhile! Live streaming social media marketing advertising played a big part in that!"
-- Sharon Infante, Tai Chi teacher - Email ...
- We do free Tai Chi and Qigong presentations throughout the year at hospitals, book stores, health food stores, churches, etc. etc. and we COLLECT EMAIL ADDRESSES of attendees, and are constantly growing our email list, so that we can contact them leading up to WTCQD several times over the weeks approaching our event, to urge them to come and to also spread the word. You can share our FREE WTCQD email newsletters with your group to educate them on breaking medical research and to get them excited about being part of WTCQD with your group. Simply click the "forward" button when you get our email newsletters, and paste in your email list emails in the "send" box.
As you'll see as you go through these Organizing Kits, you'll be able to garner public and media and government attention by being part of this global happening each year, so BE SURE TO GET THE PEOPLE WHO COME TO YOUR WTCQD EVENT ON YOUR EMAIL LIST!
By doing this, anyone in your city or area who is interesed in "Tai Chi," for example, will find your Meetup group when they search Meetup.com, and your members will grow over time.
World Tai Chi & Qigong Day
has gotten this global event onto official event calendars, and official Health Event calendars, worldwide, including Chase Calendar of Events, the premiere "public events calendar that media, government, etc., look to for noted public event dates. So, when you approach local government, media, or other institutions . . . they'll see the event you are talking about on their calendars. This can be a BIG help. For, some WTCQD organizers have collaborated with local, state, and national government branches to sponsor or publicize their events . . . while some events are promoted solely by the organizing groups.
Other organizers have collaborated with health institutions, hospitals, and government health offices when creating their WTCQD events.
The next wave of media is the "Pre-event interview" stage. The media is EVENT DRIVEN. So, many doors that would not open to talk with you about T'ai Chi, will open around a momentous event such as a WORLD T'AI CHI DAY, and YOU will be there local STAR. This is a vehicle to educate and serve the public, so make the most of it. Educate yourself on the medical research on Tai Chi and stick with the health and personal growth aspects. This is what people are looking for, and the greatest treasure T'ai Chi & QiGong have to offer. (Realize that T'ai Chi is QiGong, for T'ai Chi is energy work, or breath work, its just a more complicated moving, dynamic form of QiGong).
You will be able to get onto the local airwaves in a big
way to discuss what you are doing, what T'ai Chi offers people and
society, and how people can get in touch with your organization.
DO NOT BE SHY about asking the media to list your phone number and
web page, afterall they are not paying you for the interview, it's
the least they can do. ALSO, REALIZE that you are not there
promoting your business, you are the organizer of a NOT-FOR-PROFIT
public education event (just because this will increase your
enrollment, by adding caller's to your mailing lists, does not
diminish the value that you are providing the community by
educating them).
BE READY AT THE TELEPHONE WHEN YOU DO THESE EVENTS, BECAUSE MANY CALLS MAY COME IN. You do not want to miss any incoming calls. Many people will only call once!
To maximize your effectiveness "on the air", educate
yourself about the medical research done on Tai Chi and QiGong
(the following will help). BE SURE AND CHECK THE
WORLDTAICHIDAY.ORG MEDICAL RESEARCH LIBRARY FOR CONTINUALLY
UPDATED BREAKING MEDICAL RESEARCH - SUCH AS: "Tai Chi Increases
Brain Size" "Qigong Prevents Common Cold and Flu" etc.:
T'ai
Chi reduces stress responses, lowering the incidence of anxiety,
depression, fatigue, and general mood disturbance (Journal of
Psychosomatic Research, 1989 Vol 33(2) 197-206).
T'ai Chi
minimizes the effects of chronic conditions such as allergies and
asthma (American Journal of Chinese Medicine (1981 Spr Vol 9 (1)
15-22).
T'ai Chi improves breathing capacity (Hawaii
Medical Journal Vol 51 No 8 August 92).
T'ai Chi's regular
practice can lower high blood pressure (American Journal of
Chinese Medicine (1981 Spr Vol 9 (1) 15-22 & Hawaii Medical
Journal Vol 51 No 8 August 92)
Boost the immune system
(Prevention Magazine v. 42 May 90, p. 14-15+.
Slow the
aging process (QiGong, The Art & Science of Chinese Energy
Healing, Kenneth S. Cohen, Ballentine Books, NY, 1997).
Improves balance and coordination TWICE as effectively as other
balance training (Prevention Magazine, v. 46 Dec. 94 p. 71-72+ &
USA Today, May 1996).
Improves postural control, while
stretching, toning and relaxing the body in a cumulative way that
no other exercise can achieve (American Journal of Occupational
Therapy, 1992 Apr Vol 46 (4) 295-300.
T'ai Chi is probably
the lowest weight bearing exercise, and modified forms can be
suitable even for arthritis sufferers (American Journal of
Physical Medicine and Rehabilitation, June 1991, 70 (3) p 136-141.
T'ai Chi has been recommended as an adjunct therapy for
chronic pain, AIDS, arthritis, insomnia, asthma, high blood
pressure, Parkinson's, Multiple Sclerosis, fibromyalgia, and any
psychosomatic illness.
70% OF ALL DOCTOR'S VISITS ARE DUE
TO STRESS.
You may also be able to get Pre-event print
interviews. The above, and other resources in our free Tai Chi
Medical Research Library can be helpful to have when you do
interviews.
Share the below World Tai Chi & Qigong Day Global Massive Events VIDEO, when you reach out to potential interviewers, so they can see the scale of event you are a part of.
"World Tai Chi and Qigong Day, takes place [the last Saturday
of April] . . . To learn more, find instruction on the basics or
discover a class in your area, go online to worldtaichiday.org."
-- USA Weekend
SEE VIDEOS OF SOME OF THE MASSIVE World Tai Chi & Qigong Day EVENTS HELD WORLDWIDE ...
worldtaichiday.org can help you expand your teaching and presence in your community
- World T'ai Chi Day handles only national/international media & organizing. YOUR LOCAL organizing is up to you. These kits will enable you to create a very powerful local event if you begin using them today. We will assist you in any way we can.
- If you'd like to create a MASSIVE event like the World Tai Chi
Day events in the above video ...
You can reach out to, and connect with T'ai Chi Studios in your area, to create a bigger event through cooperaton, by encouraging other groups to participate. You can do FB or Twitter searches, or Google "Tai Chi [my city, or surrounding cities]" and contact other Tai Chi and Qigong teachers in your area. We even invited a Yoga group to participate at our WTCQD event her in Kansas City one year. - YOU are the WTCQD organizers for your area ... WorldTaiChiDay.org is here to help ...
- World T'ai Chi Day handles only national/international media & organizing. YOUR LOCAL organizing is up to you. These kits will enable you to create a very powerful local event if you begin using them today. We will assist you in any way we can.
- Collect Email Addresses Constantly ...
- Tai Chi or Qigong teachers, WTCQD organizers, constantly
collect email addresses anytime you do an event in your area.
Build your list so that you can notify them each time a new class
session begins, or for the next WTCQD event.
- Get Our FREE Banner, Poster, Flyer Art-work to print resources to organize with ...
- Click on the Free Banner, Poster, Flyer/Leaflet artwork in the menu to your right to get pdf's of Posters/Flyers so your local group can put up posters at bookstores, coffee shops, natural health clinics, libraries, healthfood stores, etc. Your group, or students if you teach, can begin passing out flyers, placing them in the physician's office, etc. to get the word out about your coming WTCQD event. And as people contact you collect email addresses to add to your class announcement email list for the future.
- Start a Tai Chi or Qigong MEETUP group for your area ...
- Visit www.meetup.com to learn how.
- Start a Facebook, Twitter, LinkedIn, and other Social Media Account for your local classes ...
- Stay in touch with them by forwarding WTCQD's free weekly
email newsletter links to them.
If you don't have a Facebook page for your local group or school yet, you can view this one by WTCQD Founder, Bill Douglas, he created for his local classes, in order to get some ideas on how yours might look.
http://www.facebook.com/KansasCityJohnsonCountyKsTaiChi - Notice in the above FB page how WorldTaiChiDay.org
newsletters are linked to create a buzz on your FB page?
You will get much more attention and activity on your Facebook or Twitter account for your local group, school or classes if you have a constant supply of information for your visitors and friends to read. WorldTaiChiDay.org provides you with a constant supply of breaking Tai Chi and Qigong news, medical research, etc. Each of our Newsletters supplies convenient Facebook, Twitter, Google Plus, links to make it easy to post a link to our newsletters on your account page as posts or tweets from your account.
Our Official Newsletters also supply Video and Photo Archives of past WTCQD events, and keep readers informed of the global developments, so your readers and visitors, or students if you teach, can feel part of the global wave of Qi each year and get excited about helping you to organize and outreach to build your event as a community rather than all by yourself.
You can get your Facebook or Twitter account started off with a flurry of activity and valuable Tai Chi and Qigong information by posting links to any one of the Archived Newsletters from WorldTaiChiDay.org. If you don't already receive WorldTaiChiDay.org's weekly Ezine Email Magazines (which are free public services), you can sign up for them at WorldTaiChiDay.org , SEE UPPER RIGHT HAND CORNER OF OUR
SITE'S PAGES.
Here are a few past archived newsletters you can use now to create valuable free content for your local Tai Chi and Qigong email and social media recipients to enjoy, and create a desire for them to keep coming back to your emails or social media pages to enjoy fascinating Tai Chi & Qigong related content:
CLICK ON THE BELOW TITLES for ARCHIVED WORLDTAICHIDAY.ORG NEWSLETTERS TO SHARE:
- Tips on Postal Mailings to your student list ...
- Although increasingly social media, email, etc. are the cost effective way to stay in touch with your student lists ... For postal mailings, post cards should be used rather than letters. Post cards are cheaper, and people are more likely to read post cards. Post cards should be sent to your membership, and to whatever targeted mailing lists you can acquire (i.e. related organizations, such as yoga or meditation). The focus of the world event is "health". Most people are now learning about Tai Chi & QiGong for health reasons. If you focus SOLELY on martial arts you will severely limit interest in your event. WorldTaiChiDay.org's Medical Research Library will give you a ton of valuable medical info on Tai Chi and Qigong benefits to share with your community.
- Postcards are great advertising for your organization as
well, so you can place them in book stores, art & nature
shops, use your imagination. BUT BECAUSE YOU ARE OFFERING
"FREE" EVENTS, and not charging, these become a perk for shops
customers, and in fact some healthfood stores, etc. places
will stuff them in shopping bags, or leave them on the counter
for customers to pick up.
[If mailing Post Cards, in the US an inch of blank space is advisable on bottom of the card's address side.] - SOME INFO YOU MIGHT INCLUDE ON POST CARDS, FLYERS, OR USE IN YOUR MEDIA OUTREACH, ETC.:
- The next wave of media is the "Pre-event interview" stage.
The media is EVENT DRIVEN. So, many doors that would not open
to talk with you about T'ai Chi, will open around a momentous
event such as a WORLD T'AI CHI DAY, and YOU will be there
local STAR. This is a vehicle to educate and serve the public,
so make the most of it. Educate yourself on the medical
research on Tai Chi and stick with the health and personal
growth aspects. This is what people are looking for, and the
greatest treasure T'ai Chi & QiGong have to offer. (Realize
that T'ai Chi is QiGong, for T'ai Chi is energy work, or
breath work, its just a more complicated moving, dynamic form
of QiGong).
You will be able to get onto the local airwaves in a big way to discuss what you are doing, what T'ai Chi offers people and society, and how people can get in touch with your organization. DO NOT BE SHY about asking the media to list your phone number and web page, afterall they are not paying you for the interview, it's the least they can do. ALSO, REALIZE that you are not there promoting your business, you are the organizer of a NOT-FOR-PROFIT public education event (just because this will increase your enrollment, by adding caller's to your mailing lists, doesnÕt diminish the value that you are providing the community by educating them). BE READY AT THE TELEPHONE WHEN YOU DO THESE EVENTS, BECAUSE THE CALLS WILL FLOOD IN. You may consider getting "call waiting", so that you don't miss any incoming calls. Many people will only call once!
To maximize your effectiveness "on the air", educate yourself about the medical research done on TÕai Chi and QiGong (the following will help). BE SURE AND CHECK THE WORLDTAICHIDAY.ORG MEDICAL RESEARCH LIBRARY FOR CONTINUALLY UPDATED BREAKING MEDICAL RESEARCH - SUCH AS: "Tai Chi Increases Brain Size" "Qigong Prevents Common Cold and Flu" etc.:
T'ai Chi reduces stress responses, lowering the incidence of anxiety, depression, fatigue, and general mood disturbance (Journal of Psychosomatic Research, 1989 Vol 33(2) 197-206).
T'ai Chi minimizes the effects of chronic conditions such as allergies and asthma (American Journal of Chinese Medicine (1981 Spr Vol 9 (1) 15-22).
T'ai Chi improves breathing capacity (Hawaii Medical Journal Vol 51 No 8 August 92).
T'ai Chi's regular practice can lower high blood pressure (American Journal of Chinese Medicine (1981 Spr Vol 9 (1) 15-22 & Hawaii Medical Journal Vol 51 No 8 August 92)
Boost the immune system (Prevention Magazine v. 42 May 90, p. 14-15+.
Slow the aging process (QiGong, The Art & Science of Chinese Energy Healing, Kenneth S. Cohen, Ballentine Books, NY, 1997).
Improves balance and coordination TWICE as effectively as other balance training (Prevention Magazine, v. 46 Dec. 94 p. 71-72+ & USA Today, May 1996).
Improves postural control, while stretching, toning and relaxing the body in a cumulative way that no other exercise can achieve (American Journal of Occupational Therapy, 1992 Apr Vol 46 (4) 295-300.
T'ai Chi is probably the lowest weight bearing exercise, and modified forms can be suitable even for arthritis sufferers (American Journal of Physical Medicine and Rehabilitation, June 1991, 70 (3) p 136-141.
T'ai Chi has been recommended as an adjunct therapy for chronic pain, AIDS, arthritis, insomnia, asthma, high blood pressure, Parkinson's, Multiple Sclerosis, fibromyalgia, and any psychosomatic illness.
70% OF ALL DOCTOR'S VISITS ARE DUE TO STRESS.
You may also be able to get Pre-event print interviews, so don't forget to mail your announcement post cards to them as well. - Community Calendars and Free Advertising ...
- Organizing FREE events like your World Tai Chi & Qigong Day event opens many doors the other advertising will not. For example all the print, radio, and television media will list your events on their COMMUNITY EVENTS CALENDARS, because they are not-for-profit event. This is covered in Media Organizing Kits.
- Hold Your Events in a Public Scenic Place ...
- The World T'ai Chi Day Event, should be held in a prominent
public place, but yet relaxing and comfortable for participants,
like a Central Park Area near the heart of the City. It should be
easily accessible to the Media and Public, but pleasant. For
example, here in Kansas City last year, we held it on the lawn of
the Nelson-Atkins Museum of Art, which is near our rather famous
Plaza Area in Midtown. We received enormous media attention,
including internationally by CNN, and our class sizes have
mushroomed since then, and the community is healthier for it.
A QUICK STORY: David Silver a manager at the renowned YMAA Tai Chi Distribution House, told us that what had first gotten him interested in Tai Chi He had been living in Kansas City at the time, and went for a walk one day and saw a couple hundred people spread out across the lawn of the Nelson-Atkins Museum of Art doing Tai Chi. He was so amazed by it, that he learned Tai Chi and now works in one of the largest Tai Chi DVD/Book distribution houses. David had been walking by the Museum when we had held the "very first" World Tai Chi Day event there. - Get Community Organizations and Local Government Involved ...
- WTCQD organizers have gained support of cities, hospitals, embassies, etc.
- Organizing with the City Government or a Prominent Institution such as an art museum will also add credibility and noteriety to your event. The more people (or energy, Qi) that is behind the event, the more powerful and fruitful it will be. So be inclusive. You will probably have to explain to many people what T'ai Chi is, so they wonÕt think people will be breaking bricks or injuring themselves or others. THIS EVENT IS ABOUT EDUCATING THE PUBLIC THAT T'AI CHI IS HEALTHFUL AND SAFE. So, begin with the organizing of it, becoming that public education tool. We want people to feel comfortable with T'ai Chi, not afraid of it's mysterious qualities. This event is meant to illuminate, educate, and improve the health of the community, by making our classes grow exponentially. The money we make can then be used to stage even greater events in the future. When we win, the community wins. Isn't this GREAT!
- To Get a Lot of Media Coverage, You Need a Lot of People at Your Events ...
- To get the most media, you need a lot of people, so the free workshops, not only get the media to help promote it as a FREE Public Event of interest to their reader/or viewership, but it will help you get a bigger group out on Event Day. However, on the event day you must get the entire group to "loop" or repeat the beginning movements, so all can do T'ai Chi together, then advanced can perform the more lengthy postures later. Email me if this doesn't make sense at billdouglas@worldtaichiday.org. Be sure to photo and video your events so you can post them on Youtube and Social Media pages. Your participation in World Tai Chi & Qigong Day is growing a garden that will bloom into your local class sizes growing, and in your local community becoming more healthy and more vibrant..
Did you know
The human body is a holistic system, so the therapist directs its attention not only on the hearth, but disease and general condition. So, with the help of a doctor and under its supervision, you can influence the disease and condition your body as a whole. Visit, and share, our Tai Chi Medical Research Library, another FREE resource from WorldTaiChiDay.org
Learn more